When you’re buying or selling a business, closing documents are the final step that seals the deal. These aren’t just forms to sign and forget—they’re legal records that confirm the transfer of ownership, outline each party’s responsibilities, and protect you from future disputes. Whether you’re a buyer or a seller, getting these documents right is […]

Key Takeaways A strong investor pitch blends compelling storytelling with data-backed business fundamentals. A clear pitch deck improves your chances of securing funding by showcasing traction, opportunity, and professionalism. Investors look for market potential, team experience, validated models, and a clear use of funds. Avoid common mistakes like vague projections, poor delivery, and ignoring competition. […]

If you’re building a Shopify store or any online business, timing your content on TikTok can directly impact how fast you grow. With users spending nearly an hour a day on the app, knowing when to post can make the difference between a scroll-past and a sale. In 2025, the best time to post on […]

Key Takeaways Investor engagement is about building strategic relationships, not just reporting numbers. Consistent, personalized communication helps turn investors into long-term partners. Transparency about both wins and setbacks builds trust and strengthens your credibility. Setting clear expectations from the start prevents misunderstandings down the line. Engaged investors can offer more than funding; think mentorship, networking, […]

How do you convince consumers to buy from your brand in 2025? Unfortunately, the answer to that question isn’t exactly straightforward. If it were, the average conversion rate across all ecommerce sectors would doubtlessly be higher than the current 1.7%. Nevertheless, there are some business strategies you can implement to boost sales. One of the […]

Picture this: You’ve been out on the water for hours and finally – a strike. You’re reeling in a big fish. You can feel it fighting, the line is taut, and you’re giving it everything you’ve got. Then, as you’re about to land it, you drop the rod and turn away. All that effort – […]

If you have your sights set on acquiring an online business in the coming year, there are numerous factors to consider, from performance and valuation to market trends and operational requirements. Equally important are the compliance requirements of the business.  All businesses have local, state, and federal compliance obligations. These include business formation requirements, financial […]

What if your side project, a simple plugin uploaded to WordPress.org, could one day generate daily downloads, global leads, and a six-figure exit? That’s exactly what happened to the EssentialPlugin team. What began as a focused side hustle evolved into a thriving micro-SaaS brand and ultimately led to a strategic sale facilitated by Flippa. Business […]

If you’ve ever dreamed of launching your own online business, Shopify is the perfect place to start. With its user-friendly interface, low upfront costs, and vast app ecosystem, Shopify has become the go-to platform for aspiring entrepreneurs around the world. As an experienced team at eCommerce Today, a Shopify agency that has been building and […]