Founders often enter a sale process with a valuation number already in mind. That number may come from a public software company trading at a double-digit revenue multiple, a recent venture-backed acquisition, an asking price for a similar business, or a valuation they heard discussed by another founder. The problem is that asking prices, public-market […]
Selling an Amazon FBA business takes more than strong revenue and healthy profit margins. While financial performance is often the first thing buyers notice, experienced investors know that numbers only tell part of the story. A business can look impressive on paper but still carry operational issues that create unnecessary risk after the sale. Whether […]
In the rapidly evolving landscape of digital asset mergers and acquisitions, high-yield content portfolios have emerged as a premier asset class for institutional and private investors alike. While traditional media companies grapple with shifting consumer habits, native digital content hubs boast margins that legacy operations can only envy. A recent transaction on Flippa, the leading […]
The Metric That Decides Your Multiple For two lower-middle-market companies generating identical top-line revenue and identical bottom-line cash flow, the valuation assigned by an incoming acquirer can, and frequently does, diverge by millions of dollars. The source of this discrepancy is rarely a disagreement over macroeconomic tailwinds or secular growth trends. Instead, it typically rests […]
Pershing Ventures has joined the Flippa Partner Directory as a Lending and Financing partner, giving buyers access to flexible, non-dilutive capital for acquiring and scaling a business, without giving up equity to do it. The Problem For Buyers Deals often stall not because the business is a bad fit, but because the buyer’s financing doesn’t […]
Goodwill is the intangible value of a business that brings in customers and revenue, such as its reputation, brand and client relationships. Goodwill is a form of property that cannot be separated or sold apart from the business itself. When you sell a business, goodwill is often the largest part of the price, especially for […]
Anatomy of the Deal: How To Sell a SaaS Business In a transaction highlighting the rapid liquidity available for cash-generative generative AI applications, a premier financial technology software-as-a-service (SaaS) platform has been acquired via Flippa for $230,000. The proprietary platform, which serves retail traders and boutique funds, functions as an AI-driven economic calendar and market-news […]
Based on Flippa’s Amazon course: How to Increase the Value of Your Amazon FBA Business. There’s a question every Amazon FBA founder should be able to answer, but most can’t: What is your business actually worth, and why? Not what it makes. What it’s worth. The two are related, but they are not the same […]
Most of the recent advice for sellers preparing to list on Flippa covers the same ground: diversify your traffic, build a real audience relationship, document how the business runs without you. That advice is correct, and it’s worth following. But it mostly describes the demand side of a website: who shows up, why they come […]
How Savvy Buyers and AI-Enabled Businesses Are Driving Market Growth Flippa’s H1 2026 Insights Report: digital M&A in the first half, active, selective, and increasingly AI-aware. Data covers marketplace activity from 1 January to 30 June 2026, with half-on-half comparisons against H2 2025 and, where noted, H1 2025. Executive Summary The lower-middle-market for digital businesses […]
