Rich J. Yun didn’t rush into building JetDesigns. Nor did he plan to sell it, at least not at first.
Initially, it was a lean design service aimed at early-stage startups. As JetDesigns grew, Rich began to wonder whether he was the right person to scale it further. So instead of forcing a new phase, he turned to Acquire.com.
Although he had no prior M&A experience, Rich absorbed everything the platform offered, from SOP templates to webinars, real listings, and Loom walkthroughs. That preparation paid off.
He got multiple strong offers and sold quickly, without stress, confusion, and regrets.
Here’s how he built a profitable service business, listed it properly, and found the right buyer, all while staying realistic and resourceful.
He Built JetDesigns to Fill a Gap in Startup Teams
JetDesigns didn’t begin as a grand vision. It started with a single founder in need.
A friend had just raised a pre-seed round and needed fast, high-quality design without the overhead of hiring a full-time. Rich stepped in, offering design as a service, and JetDesigns was born.
As demand grew, Rich leaned on his background in growth marketing. He used Facebook and Instagram ads, outbound emails, and client referrals to land new customers.
His ICP became clear over time: early-stage tech companies, especially those between pre-seed and Series B. These founders didn’t want to hire a full-time designer; they needed flexible, fast design support they could trust.
The Business Was Working, So Why Sell?
JetDesigns was profitable and growing. But scaling it required Rich to build systems, manage a team, and constantly refine operations.
While he enjoyed the process, he began to reflect. Was this what he wanted to keep doing?
He realized he was more excited about experimenting with new ideas, especially in AI and product development. The business had reached a point where someone else, with experience in scaling service businesses, could take it further.
So he listed it on Acquire.com.
The First Week on Acquire.com Brought a Flood of Interest
Rich had no prior acquisition experience. But he had done his homework.
He followed Acquire.com’s webinars, used the platform’s templates, and set up a clean data room from the start.
In the first week alone, he received inbound interest from a wide range of buyers, including private equity firms, solo founders, and agencies looking to expand into design.
Eventually, two offers stood out. One buyer immediately clicked: they had great chemistry, moved quickly, and discussed future growth ideas right away. It felt less transactional and more like a handoff that Rich could feel confident about.
Documentation and Transparency Sealed the Deal
Rich didn’t just list and wait. He prepared.
He used Acquire.com’s templates for P&L and SOPs, and he recorded Looms walking through JetDesigns’ operations, client processes, and backend structure.
This level of documentation built trust and made due diligence frictionless. Buyers could see how everything worked without needing to ask dozens of follow-up questions.
That transparency helped Rich close quickly and at the full asking price.
His Advice to Founders: Use the Tools, Start Early, and Stay Flexible
When asked what he’d tell other founders thinking about listing, Rich broke it down clearly:
- Set up your data room early: Use Acquire.com’s templates. A clean structure saves time and builds buyer confidence.
- Record Looms: Written SOPs are great, but showing how things work visually makes a difference, especially for remote teams or contractors.
- Use Acquire’s resources: From onboarding to support and webinars, Rich leaned heavily on everything the platform provided. It worked.
- Stay realistic: You might want the highest valuation possible, but a fair deal that closes is better than one that never happens.
- Be clear about transition support: Rich offered 3–4 weeks upfront, with flexibility to extend. That eased buyer concerns and increased deal momentum.
And most importantly: “Don’t overcomplicate it. Just make it easy for them to say yes.”
What’s Next for Rich
Rich is already building again.
After the acquisition, he took a short break and started developing a Chrome extension for crypto traders, leveraging AI to analyze charts directly in the browser.
Although JetDesigns is behind him, he’s not done building.
And when the time comes to sell again?
He knows where to list.
Rich’s journey is just starting. Follow him and get inspired by the full podcast episode.
Want to sell your startup like Rich did? List it here
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